Hiya Connect Number Registration (aka, Number Registration) is a free, self-serve product for businesses to establish themselves as legitimate callers to the carriers that deliver their calls and understand their number reputation status. This is available and recommended for any business that makes phone calls, regardless of country, call volume, or call purpose.
Number Registration and Branded Call solve different problems: Number Registration tells carriers your number belongs to a legitimate, verified business, while Branded Call controls what actually displays on the recipient's phone when you call — a name, logo, or call reason. Registering a number does not add or change any caller name display on its own. For information on displaying a branded caller ID on outbound calls, see Branded Call.
To be registered, all numbers must be verified by the Hiya Vetting Services team. As part of that check, your business is matched against Dun & Bradstreet (D&B) business records — if verification comes back as "no business match," it usually means your business couldn't be matched in D&B's records under the details you provided. Once phone number ownership is confirmed, numbers are registered as legitimate across the Hiya Network and with relevant partners, which applies across 40+ countries including major mobile networks in the US, UK, and Canada.
Registration is an important free step to support a healthy number reputation by validating your business. Registration also provides access to spam labeling status, which can help a business understand how well they're engaging customers and respecting their wishes. More information about the benefits of number registration is available, as well as tips for outbound calling best practices.