Hiya Connect Branded Call is a paid product that shows who you are on the calls you make. The caller display can include your business name, your logo, and a reason for the call, so the person you are calling can see who is calling and why before they decide to answer.
Branded Call changes what recipients see when you call. To establish your numbers as legitimate callers with the carriers that deliver your calls, without changing the caller display, see Number Registration.
Before branding goes live, your phone numbers and branding are reviewed by the Hiya Vetting Services team. This often happens within a few hours, but can take up to 48 hours, or longer if further investigation is needed. If any of the caller display names you use with Branded Call belong to a brand your company doesn't own (for example, a BPO, authorized dealer, or other client relationship), those phone numbers must be linked to an approved managed brand. If all your display names belong to your own company, you can skip this — see Managed Brands for details. Every caller display must also meet Hiya's content guidelines.
Once approved, your business name is delivered across carrier networks and Hiya-powered devices. On supported Android devices, recipients may see your logo, call reason, and location through the Hiya app or Samsung Smart Call when their phone is unlocked. On iPhone, recipients generally see your business name; other branding details are usually unavailable, although availability can vary by country or network. See Setting up call branding for the full picture. Some carriers may require Secure Branding before branding will display at all for financial services and government callers.
Branded Call is available on a monthly plan or Pay As You Go. You can add phone numbers one at a time in the console, or bulk upload up to 10,000 at once, and set a default branding that pre-populates the details for every new number you add.
Alongside the branding itself, Branded Call reports on how your calls are performing. You can see answer rates, call duration, your reputation with call recipients, and the comments people leave when they report a call. See Branded Call dashboard and analytics for what each view shows.